SEO Technology News, Social Media Trends

The Future Of SEO in a Socially Driven World

See on Scoop.it - SEO and Social Media Marketing

If SEO is dead, social media will be, too, in another five years.

In today’s search world, there’s a lot of talk about how social is “taking over,” how “content is king,” and how search engine optimization is “dead” – with search updates like Penguin and Panda hitting the final nails on the coffin. Sounds very dramatic, doesn’t it?

Yes, social is more significant than ever. But, it is too early to draw any conclusions about the death of SEO based on the patterns that we’re seeing. If anything, what we’re seeing today are the after effects of a healthy transition.

Read More: http://searchengineland.com/the-future-of-seo-157803

See on searchengineland.com

How To Build High Ranking Authority…Without Cheating

See on Scoop.it - Total SEO

Neil Patel starts out by defining domain authority: “Domain authority is the likelihood of a single domain to rank well. The higher the rank the higher authority that site will have and vice a versa.”

Individual page authority is simply how well a page will rank on search engines. A page that ranks well has a lot of authority.

So the key as an SEO, website owner or blogger is to increase that authority on both the domain and the page.

Making that happen isn’t really that hard as long as you do four things very well:Create authority with deep links

If you want to build an authoritative website in search engines, one in which ranks high across multiple pages, then you need to create strong relationships between your pages.

In other words, you need to create authority for specific pages, optimizing each page for a specific set of keywords before that authority is lifted to the domain.

Here’s how to do that:

Link a cluster of pages by topic  Send more links to one particular page  Send domain-based external links to hero pages  Avoid cannibalizing keywords  Drive external links to the hero page from relevant website Locate links high on a page  Fix broken pages  Create authority with videos

The deep linking process above is one signal that your site is an authority. The more links throughout and the more coming to those pages sends signals to search engines that your site is an authority.

But influencing those back links is a whole strategy that you have to use if you want to become a high ranking authority site.

Videos improve time on page:

Do Your Research  Use an expert Write the script  Edit and test video Optimize and share it  Create authority pages with authority content

Google has also given us a recommended way of building authority pages. The idea is to ask the same questions that a Google engineer might ask.

Here are the ten most relevant:

Is the post original?   Is it practical advice?  Relevant research?   Did you correct any errors?  Will readers like the content? Or will machines?  Are you providing information beyond the obvious?   Would you bookmark your post?   Is your article cluttered?  Would a magazine publish your article?  Is your article short, thin and useless?   Create authority by increasing social signals

In addition, many online publishers are throwing SEO out the window and developing content with one thing on their mind: getting that page to go viral so it collects tweets, FB likes, Google+ votes, etc.

Conclusion

Building page authority takes less time than building domain authority.  

The formula summed: a slow accumulation of high quality content (including video) that is shared more and more, which attracts more and more links…with a balanced distribution of internal links.

How long will it take for you to reach “authority”? There really is no way of telling. You need to be faithful to the process and trust that within time you will reach your goals.

By Neil Patel - http://bit.ly/N2Rhnn

Source: http://bit.ly/LuZBAO

See on quicksprout.com

Google Webspam Team is Working on Penguin 2.0 - Seo Sandwitch Blog

See on Scoop.it - SEO,SMO,Social Media,Internet Marketing and Google Updates

How Google is planning for Penguin 2.0 and what major changes you expect out of this update? All revealed in this post.

See on seosandwitch.com

Supercharge Your Social Media Strategy with Video Content | Social Media Today

See on Scoop.it - Social Media Article Sharing

Video content can greatly amplify your social media marketing.

See on socialmediatoday.com

INFOGRAPHIC: The Threats That Literally Surround Facebook

See on Scoop.it - MarketingHits

The tech world is mystified and frightened by teens. At the same time, tech companies are desperately catering to them, knowing that teens will shape the industry’s future. 

In a recent report from BI Intelligence, we analyze how teens and their mobile-first habits threaten to upend the tech industry.

See on businessinsider.com

How to Negotiate with VCs: One, Two, Three - HBR

See on Scoop.it - Startup Revolution

Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today’s topics and challenges in business management. (A strongly recommended read!

See on hbr.org

How to Build and Operate a Content Marketing Machine

See on Scoop.it - Social Marketing Revolution

Content Marketing is hot. White hot. SEO and digital marketing thought leaders are declaring that Content Marketing is the next big thing. Even Rand is touting its importance…

See on seomoz.org

55 Content Curation Tools To Discover & Share Digital Content

See on Scoop.it - Web 2.0 Applications - Lists

55 Content Curation Tools To Discover & Share Digital Content

See on teachthought.com

Content Curation Guidelines for Where to Share | Curata Blog

See on Scoop.it - All Things Curation

Excerpted from article by Pawan Deshpande, CEO at Curata:
“By definition, content curation is the act of continually identifying, organizing, and sharing the best and most relevant content on a specific topic or issue online.  When evaluating which content curation tool to use, there are three primary areas of consideration:

1.The Inputs – Where does the content curation tool get information from? What type of content will this allow me to curate?  Will it help identify and recommend relevant content?

2.The Organization  – What does this tool offer in terms of organizing content once it has been identified?  What type of data models does this represent content as? In a simple chronological list, or an inter-linked structure? Does it let me annotate and editorialize the curated content?

3.The Venue – How and where can I share the content once I have decided to curate it?

In this blog post, I am primarily going to focus on the decided on a content curation tool based on the venue – the channels to which your content is curated.

- Embedded Widget.
What is it? Embedded widgets allow you to display curated content in a small pane on your existing web properties.
Pro’s: Relatively easy to implement with Javascript code or create an iframe.
Con’s: Content in widgets is almost never indexed by search engines because they are rendered in Javascript which search engines do not consider.
Who should use it? Organizations that are looking primarily to touch up their website with some fresh content may want to use a widget.

- Microsite.
What is it? A dedicated microsite or section of a website populated primarily with curated content.
Pro’s: Microsites really create a full-fledged experience with curated content as the center piece and can easily because the hub for a specific topic or issue.
Con’s: Because the curated content is not tucked away in a widget and is instead front and center, you will need to pay a lot more attention to what you curate.
Who should use it? Organizations that are looking to become an authoritative destination for a topic or issue to position themselves as a key resource or thought leader, or to drive traffic and visibility.

- Personalized Page.
What is it? A personalized page is a lightweight, single page microsite filled with curated content.
Pro’s: Easy to get up and running and are indexed by search engines. Usually free.
Con’s: Only one page is indexed by search engines.
Who should use it? Individuals or cost conscious non-profits who want to create an information resource.

- Email Newsletters.
What is it? An email newsletter or digest containing the latest curated content that is sent out on a regular interval.
Pro’s: Email newsletters are a great way to continually educate an audience on a regular basis without fail.
Con’s: Email newsletters have two drawbacks: 1. They are not indexed by search engines. 2. They are not real time.
Who should use it? Email newsletters are a great medium for curated content for curators with an existing captive audience.

- Twitter & Social Media Channels.
What is it? Posting curated content on Twitter and other social media channels such as Facebook and LinkedIn through status updates. The curated content could be links to blog articles or other web content, or curated tweets.
Pro’s: Posting curated content is different from other mediums, because it’s a very time sensitive medium.
Con’s: The drawback of sharing curated content on social media is that if you don’t have a lot of curated content on your topic, then it’s hard to get noticed. Because social media is content is so fleeting, if you are not constantly and consistently posting your curated content, then your impact will be minimal.
Who should use it? Curators who have topics with a sufficient throughput of content.  Curators with an existing or potential audience on social media channels. Curators with content that has a likelihood of being shared virally.

- Feeds.
What is it? Content that’s shared through RSS feeds or other data feeds.
Pro’s: People with RSS readers can subscribe to them – who are usually visitors who return regularly. In addition, some search engines crawl RSS feeds.
Con’s: Social media these days has in many ways taken the place of RSS feeds and provide more room for annotation. Unlike social media, it’s also difficult to annotate your content as a curator and add your own context.
Who should use it? Curators with an audience that prefers this medium.

So what’s the right answer? Which venue should you choose as you evaluate content curation tools?
A sound content curation strategy utilizes all of the venues and channels, but drives all visitors back to a single microsite. If you’re using a robust content curation platform then you should be able to easily syndicate your content to all channels with ease…”

Read full original article here:
http://www.curata.com/blog/content-curation-guidelines-where-to-share/

See on curata.com

How to Write Better Blog Headlines

See on Scoop.it - Content Strategy |Brand Development |Organic SEO

How to write better blog headlines your readers can’t resist is a skill any writer can develop. Here are 5 tips how

See on assistsocialmedia.com